Chapter 10 asked what a share is worth. This chapter asks why its price moves, and how much of that movement an investor can spread away. We sort the causes into four drivers, measure a stock's exposure to the market with beta, add the factors that researchers have found beyond the market, and then cross borders, where a currency sits on top of every return. Level 4 runs four episodes through the arithmetic: Japan after 1989, Thailand in 1997, emerging markets in 2008 and the long losing stretch of value stocks that ended in 2020.
Level 1 Plain words
For every reader: the idea in plain words, no formulas.
What moves a stock price
Four forces move stock prices, and every market event can be traced to one or more of them.
Earnings. If a company's profits fall, its shares are worth less. In a recession most companies' profits fall together.
Interest rates. Stocks compete with bonds for savers' money. When safe bonds pay more, investors need a higher return from stocks too, and they get it by paying less for them.
The risk premium. On top of the safe rate, investors ask for extra return to hold something as uncertain as stocks. When they grow fearful, that extra rises and prices fall, even if profits and rates have not moved.
Flows. Sometimes buyers or sellers must trade whatever the price: a fund that has to sell because savers are withdrawing, an index that adds a company and forces every index fund to buy it, or traders on borrowed money who face a margin call. Flows move prices for days or months; the other three drivers matter more over years.
Market risk and company risk
Part of a stock's ups and downs comes from the whole market. When the economy turns down, nearly every share falls. The rest comes from the company itself: a failed product, a lawsuit, a new chief executive. Owning many companies cancels out most of the company-specific part, because one firm's bad news is another's good news. Market risk cannot be diversified away inside the stock market, and that is the risk investors get paid to carry. A stock's beta measures how much of it a share carries.
Buying abroad adds a currency
When a US investor buys a Japanese or Brazilian stock, she owns two things: a share priced in yen or reais, and the yen or reais themselves. If the share rises 10 % at home while the currency falls 8 % against the dollar, the dollar gain is much smaller than 10 %. Over a year, currency moves can be as large as the stock moves. Chapter 14 explains what drives currencies; here we measure what they add to a stock return.
Level 2 How it works
For readers who want the mechanism, with the diagrams.
Beginner path stops here
The four drivers with numbers
Each driver can be sized with the valuation tools of Chapter 10. We start from a stock priced by the Gordon model at a P/E of 20, with a risk-free rate of 4 %, an equity risk premium of 4 % and growth of 4 %.
Driver
What changes
Price effect
Example
Earnings
profits fall 20 % and the P/E drops from 20 to 15
−40 %
a recession; S&P reported earnings fell about 90 % from October 2007 to March 2009
Interest rates
the risk-free rate rises from 4 % to 5 %
−20.0 %
2022, when the 10-year Treasury yield rose more than two points
Risk premium
the premium rises from 4 % to 5 %
−20 %
autumn 2008, when fear rose faster than rates fell
Flows
forced buying or selling, unrelated to value
varies
margin calls in October 1987; index additions
The earnings driver gets most attention in the news, yet over a single year the discount rate and the premium often move prices more. In 2022 S&P 500 earnings fell far less than the index, so most of the loss came through the second and third rows of that table.
Beta and the security market line
Beta measures how far a stock tends to move when the whole market moves 1 %. A beta of 1.2 means the stock has moved about 1.2 % for each 1 % move in the market, on average. Utilities and food companies tend to have betas below 1; chip makers and airlines, above 1.
The CAPM, the capital asset pricing model of William Sharpe (1964), turns beta into a required return. Investors earn the risk-free rate plus the market's premium scaled by beta. Plotted with beta across and expected return up, the CAPM is a straight line called the security market line. A stock above the line offers more return than its beta warrants; below it, less.
The security market line: expected return rising in a straight line with beta, starting from the risk-free rate at a beta of zero.Show the numbers
Beta
Expected return (%)
0
4
0.5
6.5
0.8
8
1
9
1.2
10
1.5
11.5
2
14
Source: computed: E[R] = 4 % + beta x 5 %, as of 2026-10-28.
The CAPM is simple and widely used for setting costs of capital, and it explains returns poorly in the data. High-beta stocks have not earned as much more than low-beta stocks as the line predicts. That gap opened the door to factor models.
Factors beyond the market
A factor is a common source of return shared by many stocks. Eugene Fama and Kenneth French (1992, 1993) showed that two characteristics besides beta explained US stock returns: size (small companies earned more than large ones) and value (stocks with low prices relative to book value earned more than those with high prices). Mark Carhart (1997) added momentum: stocks that had risen most over the past year kept outperforming for a few months. Later work added profitability (quality) and investment.
Factors are measured as long-short portfolios. The value factor, called HML for "high minus low", holds cheap stocks and sells expensive ones; SMB ("small minus big") holds small and sells large. French publishes these returns monthly back to 1926.
Annualised returns of the market, size, value and momentum factors from 1927, from the Kenneth French Data Library.Show the numbers
Year
Market − risk-free (%)
Size (SMB) (%)
Value (HML) (%)
Momentum (%)
1927
29.44
-3.05
-3.36
24.52
1928
35.56
3.73
-5.26
26.43
1929
-19.58
-30.68
11.86
19.76
1930
-31.14
-5.53
-11.76
24.09
1931
-44.84
3.21
-13.92
23.16
1932
-9.6
5.17
11.49
-20.49
1933
56.49
44.61
31.28
18.82
1934
3.09
25.82
-27.15
18.71
1935
44.87
10.6
10.11
21.03
1936
31.98
18.03
34.57
6.54
1937
-35.01
-14.14
-3.73
-3.97
1938
28.22
9.33
-11.78
-3.37
1939
2.5
5.72
-18.73
-0.25
1940
-7.2
1.21
-1.59
6.21
1941
-10.58
-3.84
11.19
10.05
1942
16.21
4.98
19.69
-16.55
1943
28.01
33.44
38.7
14.45
1944
21.02
18.12
16.24
9.79
1945
38.42
25.95
11.2
16.16
1946
-6.74
-3.63
3.08
5.82
1947
2.94
-6.98
9.72
14.89
1948
1.04
-9.22
3.65
11.48
1949
19.08
3.81
-4.21
0.49
1950
28.84
0.76
27.06
15.15
1951
19.2
-5.26
-6.11
11.07
1952
11.81
-6.75
3.53
9.07
1953
-1.1
-1.17
-7.71
16.19
1954
49.45
-2.2
26.18
10.23
1955
23.78
-6.35
5.23
14.14
1956
5.87
-0.9
-2.04
19.07
1957
-13.16
-2.72
-6.24
10.04
1958
43.43
14.52
13.45
-9.52
1959
9.77
5.37
1.78
19.47
1960
-1.47
-3.06
-4.28
17.06
1961
24.85
1.06
5.36
11.07
1962
-12.92
-7.95
8.78
11.95
1963
17.84
-6.02
15.38
11.59
1964
12.55
-1.09
9.72
4.38
1965
10.52
21.81
7.42
20.05
1966
-13.55
2.88
-1.09
9.9
1967
24.5
50.1
-8.27
21.82
1968
8.91
24.25
18.17
2.81
1969
-17.52
-13.94
-10.03
10.21
1970
-6.43
-11.79
21.41
-4.07
1971
11.78
5.7
-10.94
3.37
1972
13.07
-12.16
1.46
15.21
1973
-26.25
-23.36
17.5
29.5
1974
-35.82
-0.64
9.65
8.37
1975
32.55
14.99
9.36
-19.17
1976
21.9
14.66
24.26
7.46
1977
-8.25
22.74
7.52
18.09
1978
1.06
14.3
0.52
11.73
1979
13.07
20.87
-2.37
26.22
1980
21.96
5.3
-24.14
36.26
1981
-17.97
6.72
24.88
-8.12
1982
10.93
8.2
12.99
34.07
1983
13.74
13.94
20.43
-9.68
1984
-5.99
-8.27
18.8
9.28
1985
24.91
-0.02
0.89
14.63
1986
10.27
-9.56
9.55
10.55
1987
-3.84
-10.82
-1.26
-3.87
1988
11.63
5.43
14.65
-5.65
1989
20.45
-12.61
-4.29
27.35
1990
-13.86
-13.92
-10.11
18.61
1991
29.22
16.08
-14.64
14.3
1992
6.27
7.67
24.34
3.34
1993
8.26
6.55
17.06
23.65
1994
-4.05
-0.36
-0.83
3.11
1995
31.25
-9.81
5.71
17.83
1996
16
-4.64
8.65
6.28
1997
26
-7.83
18.29
11.34
1998
19.39
-24.95
-10.71
24.06
1999
20.55
13.74
-28.6
34.03
2000
-17.48
-4.17
45.37
14.87
2001
-15.03
17.75
19.09
4.95
2002
-22.77
3.97
8.67
25.65
2003
30.67
26.32
4.64
-24.62
2004
10.75
4.34
7.64
-0.51
2005
3.13
-2.56
9.52
14.99
2006
10.57
0.11
11.72
-7.69
2007
1.07
-7.61
-16.82
21.81
2008
-38.25
2.52
1.19
13.72
2009
28.55
8.83
-8.2
-83.48
2010
17.32
13.87
-5.34
6.77
2011
0.48
-5.72
-8.31
7.28
2012
16.3
-1.26
10
1.07
2013
35.16
7.61
2.59
7.36
2014
11.74
-7.69
-1.85
0.85
2015
0.2
-3.85
-9.48
20.21
2016
13.36
6.57
22.8
-21.23
2017
21.5
-5.21
-13.42
4.8
2018
-6.82
-3.13
-9.63
9.5
2019
28.43
-6.48
-10.36
-2.09
2020
23.59
13.48
-46.94
7.34
2021
23.87
-3.79
25.6
-2.32
2022
-21.32
-6.99
25.7
15.93
2023
21.75
-3.53
-13.98
-24.31
2024
19.76
-11.31
-8.43
19.72
2025
13.3
-10.79
8.71
-2.27
Source: Kenneth R. French data library, Fama/French 3 factors and the momentum factor, annual returns in percent (Mkt-RF, SMB, HML, RF, Mom), as of 2025-12-31.
Arithmetic means of the library's annual factor returns.
Why would a factor pay? Two explanations compete. In the risk story, value companies are fragile and suffer most in bad times, so their higher return pays for that risk. In the behavioural story, investors over-extrapolate, paying too much for exciting growth and too little for dull or troubled firms. Both may hold in part. Either way, a factor premium is an average over decades, and Level 4 shows how long a factor can lose.
International stocks and the currency layer
A foreign stock's return in dollars combines two returns: the local return in its home currency and the change in that currency's value against the dollar. The two can reinforce or cancel each other. Over long periods currency moves have partly averaged out for developed markets, yet over five or ten years they can add or subtract several points a year.
A foreign stock's dollar return split into the local return and the currency return, with the small cross term between them.Show the numbers
Piece
Percent
Local return
10
Currency move
-8
Dollar return, exact
1.2
Dollar return, local + currency
2
Source: computed: (1 + local) x (1 + currency) - 1, as of 2026-10-28.
Some funds hedge the currency, selling it forward so that the investor earns roughly the local return plus the interest-rate gap between the two countries (Chapter 14 shows why). Most broad international funds do not hedge, which leaves the investor holding the currency as a second asset.
Emerging markets and country risk
Emerging markets add risks that developed markets mostly lack: governments that change rules for foreign owners, capital controls that trap money, banking systems that fail, and currencies that collapse when foreign money leaves. These risks cluster, because a country in trouble often suffers several at once, and because foreign investors tend to pull money out of many emerging markets together.
Analysts price this with a country risk premium added to the discount rate. A common method, set out by Aswath Damodaran, takes the extra yield that country's government bonds pay over US Treasuries and scales it up by how much more volatile the country's stocks are than its bonds. Index providers decide which countries count as emerging, using income, market size and how freely foreigners can trade; a country can be promoted to developed or demoted when its rules change. Growth in an economy and returns to its stock market have not lined up well across countries, partly because fast growth often comes with new share issues that dilute existing owners. So the usual reason to hold emerging markets is diversification, with a modest weight, more than a bet on GDP.
Major emerging-market crises on a timeline: Mexico 1994, Asia 1997, Russia 1998, Argentina 2001, the 2008 crash and the 2013 taper scare.Show the numbers
Month
Episode
What happened
1982-08
Mexico's debt crisis
Latin American debt crisis begins
1994-12
Mexican peso
peso devaluation, the tequila crisis
1997-07
Asian crisis
Thai baht floated 2 Jul 1997
1998-08
Russia
rouble devaluation and default
2001-12
Argentina
sovereign default
2008-09
Global crisis
Lehman fails; EM sold with all risk
2013-05
Taper tantrum
talk of slower Fed buying
2015-08
China
yuan devaluation
2018-08
Turkey
lira crisis
2020-03
Pandemic
capital flight from EM
Source: dates of the triggering events, as the chapter cites them, as of 2026-10-28.
The index drawdowns are licensed (MSCI) and stay in words.
Level 3 The math
For Series 65 and CFA readers: formulas and worked examples.
Series 65 path stops here
The capital asset pricing model
With a risk-free rate , an expected market return and a stock's beta , the CAPM gives the stock's expected return.
In words, a stock's expected return equals the risk-free rate plus its beta times the market's premium over the risk-free rate.
Worked example A stock with a beta of 1.2
With and a market premium of 5 %, a stock with has an expected return of 10.0 %. A defensive stock with gets 8.0 %; an aggressive one with gets 11.5 %. The 10 % figure is the cost of equity Chapter 10 used in its WACC.
Beta from covariance
Beta is the covariance of the stock with the market divided by the market's variance. Writing the covariance as correlation times the two volatilities gives a form that is easier to reason about.
In words, beta equals the stock's correlation with the market times its volatility divided by the market's volatility.
Worked example Beta from three numbers
A stock with a volatility of 30 %, a market volatility of 20 % and a correlation of 0.8 has a covariance with the market of 0.048 and the market a variance of 0.040, so 1.20. The square of the correlation, 64 %, is the share of the stock's variance that the market explains. The other 36 % is company-specific and can be diversified away. A stock can be very volatile and still have a modest beta, if most of its swings are its own.
Multi-factor models
The Fama and French three-factor model adds a size and a value exposure to beta.
In words, expected return equals the risk-free rate plus the stock's exposure to each factor times that factor's premium, summed over the market, size and value factors.
With , a market loading of 1.0 on a 5 % premium, a size loading of 0.3 on a 2 % premium and a value loading of 0.4 on a 3 % premium (assumptions for the example), the expected return is 10.8 %. Fund analysts run the same regression backwards: they explain a fund's past returns by its factor loadings, and whatever return is left over, the intercept, is the manager's alpha. Many funds that beat the market turn out to have held small or cheap stocks, earning factor premia that an index fund could have delivered.
The factor premia in the data
French's monthly series let us measure each premium over almost a century. We annualise the monthly averages and give the compound rate beside the simple one.
Factor
Average a year
Compound a year
Volatility a year
Market over T-bills
8.3 %
6.8 %
18.4 %
Size (SMB)
2.0 %
1.5 %
10.9 %
Value (HML)
4.2 %
3.5 %
12.3 %
Momentum
7.4 %
6.1 %
not shown
Data run from 1927 (momentum from January 1927, the others from the same month) to September 2026, from the Kenneth French Data Library. The size premium is small next to its volatility, and researchers have debated for decades whether it survives once the smallest, least-traded stocks are left out. Value and momentum look larger. Their volatility tells us how hard they are to trust over a short span: the standard error of the value premium's average over 14 years is about 3.3 %, nearly as large as the premium itself. Over 99 years it falls to 1.2 %, and the premium sits 3.4 standard errors above zero.
In words, the standard error of an average return equals the yearly volatility divided by the square root of the number of years.
How many stocks it takes to diversify
Take stocks that each have a volatility of 30 % and an average pairwise correlation of 0.3. An equal-weight portfolio of of them has the volatility below.
In words, the portfolio's volatility is the square root of the shared part of the variance, which stays, plus the company-specific part divided by the number of stocks.
Stocks held
Portfolio volatility
1
30.0 %
5
19.9 %
10
18.2 %
30
17.1 %
100
16.6 %
Unlimited
16.4 %
Most of the gain arrives with the first ten or twenty stocks; after that, each extra name helps little. What remains, the floor of 16.4 %, is market risk, which more stocks from the same market cannot remove. Adding other markets and other asset classes with lower correlations lowers the floor, and that is the reason to diversify across countries, put in numbers. Real portfolios need more names than the table suggests, because single stocks have fat-tailed returns and a few large winners supply most of the market's long-run gain.
Dollar return of a foreign stock
If the local return is and the currency's change against the dollar is , the dollar return compounds the two.
In words, one plus the dollar return equals one plus the local return times one plus the currency return.
Worked example A 10 % local gain and an 8 % currency fall
The quick sum gives +2.0 %. The exact product gives +1.2 %, because the 8 % currency loss applies to the 10 % gain as well; the cross term comes to −0.8 %. For small moves the sum is close enough. For crisis-sized moves the cross term matters: a 40 % local fall and a 50 % currency fall give −70.0 % in dollars, not minus 90 %.
Country risk premium
Damodaran's relative-volatility method scales the sovereign default spread by the ratio of equity to bond volatility in that market.
In words, the country risk premium equals the extra yield on the country's government bonds times how many times more volatile its stocks are than those bonds.
A country whose dollar bonds pay 300 bp over Treasuries, with stocks 1.5 times as volatile as its bonds, gets a country premium of 4.5 %. Added to a US-based cost of equity of 10 %, the hurdle for a project there rises to about 14.5 %.
Level 4 History, analysed
For readers who want past episodes run through the Level 3 math.
Japan, 1989: the biggest market in the world falls 82 %
1989The Nikkei peaks at 38,915.87
On 29 December 1989 the Nikkei 225 closed at 38,915.87. Japan was then the largest stock market in the MSCI world index, at about 45 % of it by some measures. On 10 March 2009 the Nikkei closed at 7,054.98, a fall of −81.9 %. It took until 22 February 2024 to close above its 1989 peak, more than 34 years later.
All three valuation drivers worked against Japan at once. The Bank of Japan raised rates from 1989 into 1990 to cool land and stock prices, lifting the discount rate. Banks loaded with property loans went bad through the 1990s, and profits stagnated. Investors who had once accepted very low earnings yields demanded more, raising the premium. Japanese P/E ratios at the peak were far above US levels (Gaps).
The gain-to-recover arithmetic shows how deep the hole was. From the 2009 low the index needed +452 % to get back to its peak. A global index fund in 1989 held Japan in proportion to its market value, about 45 %, so the largest share of a "diversified" world portfolio sat in the most expensive market. Market-cap weighting puts the most money where prices have risen most. That is usually a sensible default, and in 1989 it concentrated risk.
Thailand, 1997: when the currency goes too
1997Thailand floats the baht and the Asian crisis begins
On 2 July 1997 Thailand stopped defending the baht's link to the dollar and let it float. Having traded near 25 per dollar, the baht fell past 50 per dollar by January 1998. Within months the crisis spread to Indonesia, Malaysia, the Philippines and South Korea.
For a US investor the currency move alone was ruinous. A move from 25 to 50 baht per dollar halves the dollar value of anything priced in baht: −50 %. Thai share prices fell sharply in baht at the same time (Gaps). With a local loss of 40 % and the currency down 50 %, the dollar loss compounds to −70.0 %. Compounding softens the total a little, and the result still leaves 30 cents of each dollar.
All four drivers fed one another. Thai companies had borrowed in dollars, so the falling baht raised their debts measured in baht, cutting earnings. Thailand's central bank lifted interest rates to defend the currency, raising the discount rate. Fear lifted the premium investors demanded for anything Asian. And foreign investors pulled money out of the whole region, a flow driver that hit countries with sounder finances too. Episodes like this are why analysts add a country risk premium and why emerging-market stocks and currencies tend to fall together.
2008: emerging markets fall further
2008Emerging-market stocks lose more than half in dollars
The MSCI Emerging Markets index lost about 53 % in US dollars in calendar 2008, against about 37 % for the S&P 500 with dividends (MSCI and S&P Dow Jones Indices).
The 2008 crisis began in US mortgages, yet emerging markets fell further. Beta explains part of it: emerging-market stocks have tended to move more than one for one with world markets. Currencies explain more: as investors fled to the dollar, most emerging currencies fell, adding a currency loss to the local one. And correlations rose. In calm years emerging markets looked like a diversifier; in the crash nearly everything risky fell together, the pattern Chapter 3 describes as correlations going to one.
Value's long drought, 2007 to 2020
2020The value factor ends a 14-year losing run
From its peak in December 2006 to September 2020 the Fama and French value factor, HML, lost −57.8 % of its value, the deepest drawdown in its history back to 1926. It then rose +22.2 % in 2021 and +31.7 % in 2022 (Kenneth French Data Library).
For fourteen years, buying cheap stocks and selling expensive ones lost money. Over January 2007 to December 2020 the factor's cumulative return was −55.8 %. Many investors concluded the value premium was gone.
The Level 3 tools suggest caution in both directions. First, statistics: with a volatility of 12.3 % a year, the standard error of the average over 14 years is 3.3 %, so a long losing run is consistent with a positive long-run premium of about 4 %. Fourteen years is a short sample for a factor this noisy. Second, the discount-rate driver: growth stocks have more of their value far in the future, so they have longer equity duration, and the long fall in interest rates from 2007 to 2020 favoured them. When rates rose sharply in 2022, the same arithmetic ran the other way, and value had one of its best years. Third, the premium may have shrunk for good as more money chased it. The data cannot yet tell these explanations apart.
What the four cases share
Each episode combined several drivers, and each punished investors who treated a long average as a promise. Japan and value show how long an asset can trail: decades for one market, fourteen years for a factor with a positive long-run premium. Thailand and 2008 show that diversification abroad works over long periods and can let investors down in the crises when they want it most, because currencies and correlations turn against them together.
None of this argues against owning stocks abroad or tilting toward a factor. US investors who held only US stocks did well after 1989, while a Japanese investor who held only Japan did badly; nobody in 1989 knew which home market would win. Spreading across markets reduced the chance of being the investor stuck in the wrong one. For a portfolio, the practical tools follow from the math. Hold many markets in proportions that do not depend on recent winners. Decide in advance whether to hedge currencies, and keep the decision through a crisis. Judge a factor strategy over decades rather than years, using the standard error to tell a bad run from a broken premium.
William F. Sharpe (1964), "Capital Asset Prices: A Theory of Market Equilibrium under Conditions of Risk", Journal of Finance 19(3).
Eugene F. Fama and Kenneth R. French (1992), "The Cross-Section of Expected Stock Returns", Journal of Finance 47(2); (1993), "Common Risk Factors in the Returns on Stocks and Bonds", Journal of Financial Economics 33(1).
Mark M. Carhart (1997), "On Persistence in Mutual Fund Performance", Journal of Finance 52(1).
Aswath Damodaran, Country Risk: Determinants, Measures and Implications, annual update, for the relative-volatility method.
Nikkei Inc., Nikkei 225 closing levels for 29 December 1989, 10 March 2009 and 22 February 2024.
MSCI, MSCI Emerging Markets Index and MSCI World Index data; S&P Dow Jones Indices, S&P 500 total return for 2008.
Bank of Thailand, announcement of the managed float of the baht, 2 July 1997.
Gaps
Japan's share of the MSCI world index at the end of 1989 (we say about 45 %) and Japanese P/E ratios at the peak are left in words; MSCI's historical weights and a sourced P/E series would replace them.
The baht's exact low against the dollar in January 1998 and the Thai index's 1997 loss in baht are left in words; our 40 % local loss is an illustration.
The 2008 returns for MSCI Emerging Markets (about minus 53 %) and the S&P 500 (about minus 37 %) are the published rounded figures; we did not recompute them.
The S&P 500's earnings path in 2022 is described in words only.
Terms
beta
how far a stock tends to move for each 1 % move in the market; its covariance with the market divided by the market's variance.
CAPM
the capital asset pricing model; expected return equals the risk-free rate plus beta times the market's risk premium.
security market line
the CAPM drawn as a line of expected return against beta.
equity risk premium
the extra return investors expect from stocks over a risk-free asset.
factor
a common source of return shared by many stocks, such as size, value or momentum, measured with a long-short portfolio.
momentum
the tendency of stocks that rose most over the past year to keep outperforming for some months.
Educational only. Not investment, tax, or legal advice, and not an offer of advisory services. InnovationStrat Wealth, LLC is not yet registered as an investment adviser.